geo targeted advertising
Geo targeted advertising, also known as geomarketing and geo internet marketing, is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found on Google when a search is placed. If Google can determine the location of the search user, and define the search as a relevant local search, then Google will display search results primarily with pages of content relevant to both the users search term AND the users locations. A typical use for this would be a search users searching for a business in their local area. A recent survey showed 70% of searches conducted on Google have local buying intent.
Our focus at Growth Engine Incorporated is to improve your business exposure for these locally determined searches. We leverage local business listings, popular business directories, and industry specific directories by optimizing your business information on these sites to give you a leading edge on your competition. It works... very well. Not only do we create multiple first page search results on Google for your business, but also keep your information updated across multiple directory platforms, and utilize sites that integrate your business information into other forms of media advertising beyond web searches, such as Internet map searches, GPS unit searches, mobile application searches, and more. The industries that rely on business directory content driven information is a fast growing field.View the related articles... |
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